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PDF版は、Adobe ReaderやOpenOffice、Foxit Reader、Google Docsなどの読書ツールに読むことができます。
CIMA E3 Strategic Management 認定 E3 試験問題:
1. Communication is a critical element of the Organizational change process. Communicating the change vision is a component of Kotter's eight steps to transforming Organizations.
Which of the following statements support Kotter's component 'Communicate the change vision'?
Select ALL that apply.
A) One-way communication is more powerful than two-way communication.
B) Face-to-face communications improve clarity of message.
C) Storytelling and symbolic actions are unnecessary.
D) Ensure the change message and vision are memorable and repeatable.
E) Unaddressed inconsistencies undermine the credibility of strategic communications.
2. GQF is an exclusive fashion retailer. GQF has built its strong name and reputation upon its high price and exclusive image. It has recently attempted to increase sales by expanding into lower-pnced clothing sales in department stores. It has also allowed its name to appear on a number of licensed products such as perfume and watches. Many customers who would not normally purchase GQF products have shown a high level of interest in these lower-priced products and in the last twelve months, sales have increased dramatically GQF's shareholders have expressed their satisfaction with the results.
However, over the same period, sales of its high priced, exclusive branded goods have fallen as some of its traditional, loyal customers have become disillusioned by the lack of exclusivity of the GQF brand.
Which of the following criteria have been achieved by the strategy adopted by GQF?
A) Acceptable and Feasible
B) Feasible and Suitable
C) Suitable, Acceptable and Feasible
D) Suitable and Acceptable
3. ABC is an independent training provider in Country F. It provides training in business related subjects to a wide range of corporate customers. All of its tutors must possess a nationally accredited training qualification before being allowed to teach and all of its courses follow nationally accredited programmes which are externally monitored. This is considered to be a critical aspect of its business reputation.
ABC has one major competitor, XYZ, within Country F. XYZ offers similar courses to ABC but its tutors do not have to have an accredited training qualification and its courses do not follow the national accredited programmes. The style and content of courses varies significantly between XYZ's centers.
There are a number of universities which offer nationally accredited courses within Country F. ABC does not consider these as competitors because typically they attract students wishing to undertake degree courses. The average university pass rate for nationally accredited programmes is currently higher than ABC's.
Which of the following types of benchmarking would be most useful for ABC?
A) Internal
B) Strategic
C) Competitor
D) Process
4. The Board of a supermarket chain has decided that to compete more effectively against its competitors, it needs to change its strategy and pursue a differentiation-focus strategy. The Board's aim is to pursue differentiation to attract customers who have a higher disposable income and want to buy luxury food and other goods.
Which statements are valid for this differentiation-focus strategy?
Select ALL that apply.
A) Using this strategy, the company will have the opportunity to promote goods that have previously underperformed.
B) In a differentiation-focus strategy, there is no need to exploit other activities in the value chain if they are not visible to the customer.
C) Brand loyalty underpinning this strategy may fail if the cost differential between the price the company charges and that charged by its other competitors is too great.
D) If this strategy is adopted, the company should aim to offer better value than its competitors.
E) The company will have to ensure that the food and other goods it supplies are of the best quality.
5. P owns an internet-based business, called GWiz. based in Country G. GWiz sells gifts, cards and flowers for a variety of occasions including birthdays, weddings and many other special events. P sources her products from a variety of partner suppliers located throughout country G. Customers' orders are delivered by third party couriers across the whole country. The GWiz website is hosted and managed by an IT specialist P is a member of a local small business trade federation and has been asked to make a presentation to its members on her experience of running GWiz as a 'virtual organisation'.
Which of the following statements could P correctly make on the benefits of virtual organisations?
Select ALL that apply.
A) The costs of operating a virtual organisation are relatively low as there is no need to operate from large premises or employ its own staff.
B) The quality of the products and services offered by the partner suppliers is always guaranteed and easy to control.
C) Using the internet facilitates the assembly of the components that are needed to operate a virtual organisation.
D) Using partner suppliers who also supply products and services to competitors will help to increase the competitive advantage of the virtual organisation.
E) A virtual organisation can look much larger than it actually is through the use of a range of partner suppliers and third party couriers.
質問と回答:
| 質問 # 1 正解: B、D、E | 質問 # 2 正解: A | 質問 # 3 正解: B | 質問 # 4 正解: A、C、E | 質問 # 5 正解: A、C、E |

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