あなたの夢を覚えていますか？かつて、宇宙を征服しようという野望もあったことを、まだ覚えていますか？すべてが落ち着いておらず、まだSCMP実際のテストに備える時間があるので、止めないでください。あなたは別のオプションがあり、つまり、弊社のGCCC SCMP試験問題集です。我々のSCMP学習ガイドにより、あなたは最後まで笑う人です。我々の資格問題集は以下のメリットを持っています。

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GCCC Strategic Communication Management Professional 認定 SCMP 試験問題:

1. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
B) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
C) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
D) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.

2. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) an explanation to news media outlets.
C) an acknowledgement of the impact of the crisis.
D) communication to the organization's employees.

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
B) There is nothing that can be done; the article has been already published.
C) The reporter made an error, so the director should demand a correction be published.
D) Contact the reporter with the correct information. Request a correction be published, if possible.

4. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To develop an internet strategy and monitor public opinion about the client and firm
C) To take charge of the story line to ensure accuracy and a unified voice
D) To sway public opinion to the client's innocence before a jury is selected

5. Which of the following should be considered when creating a more effective corporate social media strategy?

A) Any engagement with the corporate social media accounts
B) How many impressions the corporate social media accounts receive in a particular time period
C) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
D) The volume of engagement with the corporate social media accounts

質問と回答：